BSA 4.3.1a Glocalization

Learning question(s)
  • What is the difference between a global marketing strategy and “global localisation” or “glocalization”?
  • How can a company can adapt the Marketing Mix to suit different markets?
  • How can a company apply Ansoff’s Matrix to a its global marketing strategy?
 Mins Activities Teacher Notes Resources
 1: Carry out tasks on projector screen.  Welcome
 2: Discuss the video and the question on the slideshow  Case study - video streaming services in India
 3: Discuss the slideshow about the knowledge you should be able to apply in an exam.  Specification
  Review lesson