BSG 1.2.3 Creativity as a Competitive Advantage

Learning questions:
  • What does competitive advantage mean in business?
  • How can creativity create a competitive advantage?
  • How can a business develop creativity in its workforce?

 Mins Activities Teacher Notes Resources
 1:15 Carry out tasks on projector screen. Print Lateral Thinking Questions 1 between 2. Welcome
Lateral thinking puzzles
 2:10 Discuss answers to lateral thinking questions.  Answers to Lateral thinking puzzles
 3:10 Discuss how some well known businesses have used creativity as a competitive advantage .  Creativity and Competitive Advantage
 4:20 Solve your own problems using lateral thinking.  
  Review lesson