BSG 1.1.6 Market segmentation

Learning question: 
  • How and why do businesses group consumers into market segments?
: MinsActivitiesTeacher NotesResources
1:10Welcome
2:10Discuss the slideshow about market segmentation.If video does not load, try an alternative browser.Slideshow: Market segmentation
3:30Complete up to 3 worksheets to show the different market segments for similar but contrasting products.Print worksheets back-to-backWorksheet