BSG 1.1.3 Market mapping

Learning questions: 
  • What does the term "a gap in the market" mean?
  • How can a business use market mapping to identify a gap in the market?

 Mins Activities Teacher Notes Resources
 1: Carry out tasks on projector screen.  Welcome
 2: Watch the video introducing market mapping  Video about market mapping
 3: Use the market mapping template to copy the burger map from the video (1:21 mins)  Market Mapping Template
 4: Follow instruction on the worksheet to produce other examples of market maps on other tabs of the template  Market mapping worksheet
  Review lesson  Welcome slide 3